Google Ads
News 1. The next news of August 2 is from Google Ads. Google has started levying a 2.5% tax on its ads in some countries.
News 2. The next news is from Google Ads on August 2. In Google Ads, a new tab called "Constant Settings" has been added to the "Data Manager" setting. There are two settings in this setting. The first is from the website's own data and the second is from the Google Ads account that uploads customer data.
The next news is from Google on August 5. On August 5, Google added a new tab called Recommendations in Google Search Console. In this, Google Search Console will give recommendations related to the account. Although the option has not been implemented in all accounts.
Google Ads
The next news is from Google Ads on 7th August. Google has launched the new version 17.1 of Google Ads API on 7th August. There are 8 highlights in this new launch.
Google Trends
On 14th August, Google made some changes in the trending section of the Google Trends tool. These changes are that the earlier look of Google Trends was a bit boxy and now this new list view looks much better, looks modern, and looks ready for 2025.
Meta Ads
The next news is also from Meta Ads on 14th August, Meta Ads has announced a lot of changes.
Number 1. The first is Customize at Optimization. Till now the Maximize Conversion option was there in Meda Ads. Now you can expand it further and use different types of ad optimizations to fit your own customized business goals.
Number 2. Number two Conversion Value Rule. This AI-enabled option gives you the ability to create rules for different conversion types for different types of audiences within a single campaign without creating more than one campaign. This increases performance and cost. Meta believes that performance is reduced.
Number 3. Next is the new attrition model. This is an opt-in model, which means you will have to opt in for it, Still, in this model, those conversions will also be noticed, and those conversions will also be added which have happened on the website or on any platform after showing your ad. Still, they do not happen directly from the ad, that means if you are running meta ads and taking traffic to your landing page and the click of that ad is not leading to conversion, the click of that ad is not leading to purchase, but after a few days, if the purchase happens, then whether meta shows that credit in its ads or not, this kind of attrition model provides the feature. Now this is not a good thing. Right now this does not seem to be a good thing in itself because it means that meta ads will start showing those conversions in your account that actually did not happen directly from the ad, but want to take maximum credit for the conversion of sales happening in the ads because constantly many ad platforms are coming, many marketing channels are coming and every Marketing channels want the maximum share of your budget. Invest in the right place. If you invest more money in Google then your profit may reduce in the coming months.
News 1. The next news is from Google on 15th August, on 15th August Google has started the rollout of its core update. Google has not given any separate updates about this update but digital marketers are noticing the trend that this is also a part of helpful content updates. Its positive effect is visible on some websites and its negative effect is visible on some websites.
News 2. The next news is also from Google on 15th August. Google has made 6 new changes to the AI overview. AI overview is Google's own AI-generated snippet in which they pick up the content from top-ranking websites paste it here and there and show it in some way with duck tape. As a comprehensive answer, this is not good in itself. You have been given a warning but still, when these AI overviews are shown in front of your audience, the target users, they will use it. It does not matter to them whether your website is ranking or not, whatever they will see on top.
Number 1. AI Waves is being expanded. It is being launched in 6 new countries which are "UK", "India", "Japan", "Indonesia", "Mexico", and Brazil.
Number 2. Improved web connection i.e. AI overviews is claiming that it will help in discovering such websites through AI overviews which were not getting many clicks till now, whose rank is low but whose content is good, such websites will be brought to the top rank by Google through AI overviews.
Number 3. New link display i.e. whenever the links of the websites that are being used in making any AI overview will be visible to you on the right-hand side of the AI overview so that you can access them anytime.
Number 4. The next change is embedded links in AI overviews i.e. while making an AI overview, the entire paragraph that you are seeing in this way, in whichever line is taken from whichever website, its link will be directly available to you.
Number 5. Now you can also save AI overviews so that you can access them in the future without searching.
Number 6. Last is the simplified language option, which means that now people can change the language of their AI overview.
News 3. On 21st August, Google launched a new version of "Ad Manager".
News 4. On 24th August, Google announced that from now on, people who were making Google Ads reports in Google Lookers Studio will not get the data of the option inside.